Strategic Direction

This strategic plan is organised around two central aspirations. First, we want to evolve into a renowned national learning centre.   Second, we will continue to build and maintain institutions that render lasting service to their members.   Refining our excellence in training, expanding our participation in truly collaborative partnerships, and creating an institutional culture of impact, performance and service will give us the organizational structure and character necessary for us to become a leading organization focusing on micro and small business development .The strategic development of roles— organising and institutions development, enterprise development, and learning and strategic partnership—will support our emergence as an outstanding development organization.

We will realize these roles by:

• Building capacity among women entrepreneurs

• Taking responsibility in developing enterprises,

• Working closely with partners and building alliances in all our research and knowledge sharing activities,

Our organizational culture is based on the three priorities of impact, performance, service and compassion. This is put into action in a formal impact assessment initiative that measures and improves the quality and direct impacts of our activities; in the development of individual and institutional performance indicators, targets and performance-based reports; and by regularly assessing the quality of services that the organization provides—both internally and externally.

We envisage a nation where absolute poverty is eradicated and women are economically and socially empowered. Thus, the purpose of our existence will continue to be helping poor self-employed women in their efforts to attain self-reliance and improve the quality of their lives thereby enable them enhance their contribution to the development of the country.

We will continue to mobilize resource from funding partners and also raise internal income using the opportunity given by the Charities and Societies Proclamation.

We will adopt the following framework to meet our mission.